Beyond producing the Lungu Boy album cover, Asake’s team also tasked Undeniable with creating a short visual piece for social media. They wanted something dynamic but left the creative direction open for us to explore.
We decided to dig deeper into Asake’s evolving image and identity, crafting a visual that captured his character, attitude, and presence in a raw and authentic way. Instead of a typical promo clip, we aimed to offer fans a glimpse into Asake’s world, reinforcing the themes of Lungu Boy while keeping the focus on his music.
ASAKE
Song Selection: We used Wave featuring Central Cee as the focus track, ensuring the visuals remained deeply tied to the music.
Candid Performance: During his album cover shoot, we had Asake occasionally sing along to key parts of the track, making the audience feel as though they were witnessing an unfiltered moment from his creative process.
Symbolic Imagery: We incorporated an old-school Chevy, with Asake driving alone while wearing his signature chain—representing his independent journey and self-made success.
The final visual felt intimate yet powerful, giving fans a day-in-the-life perspective of Asake while reinforcing the themes of Lungu Boy. It blended music, personality, and storytelling into a seamless experience—one that resonated deeply across social media.